Montreal, Wednesday September 11th 2024 – Cook it, a leader in the Canadian meal kit industry, is excited to launch Quebec’s first Zero Waste Kit, a pioneering initiative in the province. This launch reflects Cook it’s commitment to environmental sustainability and high-quality meal experiences. Parent company Fresh Prep first introduced its patented Zero Waste Kits to Western Canada in 2021.
Leading the Way in Eco-Friendly Meal Solutions
As sustainability continues to be a driving force across industries, Cook it’s Zero Waste Kit sets a new standard in the meal kit sector. This innovative packaging system features reusable containers and silicone parts, reducing the need for single-use plastics. Customers can grab the cups and easily pour the ingredients into the recipe as they go, using the cups as measuring cups or mixing bowls, which helps reduce the number of dishes to clean. After use, the containers can be rinsed and returned with the next order, embracing a circular approach that not only reduces waste but also enhances the convenience of the meal kit experience.
Sustainability Meets Innovation
Cook it’s Zero Waste Kit is central to the brand’s mission to lead the industry in sustainability. With the backing of Fresh Prep’s resources and innovative practices, the Montreal-based company is better equipped than ever to reduce its environmental footprint.
The introduction of reusable packaging at no additional cost to customers, following the successful launch of reusable cooler bags on the East Coast in July 2024, marks a significant milestone in Cook it’s commitment to eco-friendly practices within the meal kit space.
A Commitment to a Greener Future
“As more people turn to home cooking, we’re excited to bring the Zero Waste Kit to Quebec and Ontario this fall. It’s not just about convenience but also about making more sustainable choices that benefit our communities and the environment. We’re thrilled that Cook it customers can now enjoy exceptional meals while reducing waste.” from Dhruv Sood, Co-Founder of Fresh Prep and Co-CEO of Fresh Prep & Cook it
Zero Waste Kit recipes will be on the Cook it menu starting in mid-September. For more information about the industry’s disruptive Zero Waste Kit and Cook it’s commitment to sustainability, visit chefcookit.com.
About Cook it
A pioneer in the Canadian meal kit industry, Cook it redefines meal solutions with a focus on quality, convenience, and sustainability. Offering over 40 meal solutions that cover every moment of the day—from breakfast to dinner—our unique lineup includes ready-to-cook recipes, quick and convenient ready-to-eat meals, and a curated selection of local groceries. Crafted by chefs with fresh, seasonal ingredients, every meal delivers maximum flavor and nutrition. Whether you’re looking for a quick breakfast, an easy lunch, or a comforting dinner, Cook it provides balanced, delicious meals delivered straight to your door with free delivery and minimal prep time.
–
For more information, contact:
Florence St-Ignan
Manager, Brand Partnerships and communications
florence.stignan@fresprep.ca