Every purchase we make is a vote for the kind of world we want to live in. Supporting B Corp businesses is one of the most impactful ways to ensure your money contributes to ethical, sustainable, and socially responsible practices. But beyond choosing these brands, there are many simple actions you can take to amplify their impact.

In this guide, we’ll explore five practical ways you can support B Corps and help drive positive change.

1. Choose B Corp products and services
One of the easiest ways to support B Corps is by intentionally seeking out their products and services. The B Corp logo guarantees a company meets rigorous social and environmental standards. Whether you’re shopping for groceries, clothing, or personal care products, a quick search can help you find certified businesses that align with your values.

Why it matters:

• Redirecting your spending to B Corp brands helps grow businesses that prioritize people and the planet alongside profit.
• It encourages more companies to adopt ethical and sustainable business models.

💡 Tip: Check out our favourite Canadian B Corps below and enjoy an exclusive promo code!

2. Spread the word
Word-of-mouth remains one of the most powerful ways to support brands making a difference. By sharing your favourite B Corp products and experiences with friends, family, and on social media, you’re helping to raise awareness and inspire others to make more responsible choices.

Ways to spread the word:

• Follow and engage with B Corp brands on social media (and us too!).
• Leave positive reviews for your favourite B Corp products.
• Talk about why you support B Corps and encourage others to learn more.

3. Ask businesses to do better
As a consumer, you have the power to drive change by demanding better practices. 

How to take action:

• Ask your favourite brands about their ethical and environmental policies and encourage them to consider B Corp certification. 
• Support companies that show a commitment to making meaningful changes that support people and the planet.
• Participate in customer feedback surveys and voice your support for ethical business practices.

4. Support sustainable and ethical practices beyond B Corp
While B Corp certification is a great benchmark, there are other ways to be a mindful consumer. Reduce waste, choose ethical brands, and support businesses that align with your values—whether or not they are certified.

Simple ways to make a difference:

• Choose reusable and sustainable products whenever possible.
• Reduce food waste by planning meals and supporting brands that fight waste.
• Research other ethical certifications that align with responsible consumption.

5. Get involved in the movement
Supporting B Corp isn’t just about what you buy—it’s also about engaging with the movement. Whether by volunteering, advocating for responsible business policies, or joining community initiatives, there are many ways to be part of the change.

How to get involved:

• Participate in local programs promoting sustainability and ethical business.
• Support advocacy efforts pushing for stronger corporate responsibility standards.
• Engage with B Corp events, workshops, and initiatives to stay informed.

Our favourite Canadian B Corps
At Cook it, being part of a like-minded community is important to us. We love sharing businesses that inspire us. That’s why we’ve rounded up some of our favourite Canadian B Corps—and even secured exclusive promo codes so you can get to know them too!

Monos 

Monos is a Canadian travel and lifestyle brand offering premium suitcases, bags, and accessories. Inspired by the Japanese concept of mono no aware – the profound appreciation of the beauty in fleeting moments – Monos embodies the belief that the journey is as meaningful as the destination, with happiness found in the pursuit of purpose. Guided by the design principle of “less but better”, every product is thoughtfully designed, exceptionally crafted, and made to last a lifetime for the discerning and sartorial traveller. Discover the brand at monos.com

Enjoy 15% off online & in-stores (Canada only) – with code FRESHPREP15 (valid until August 31, 2025).

JACK59

Jack59 is a Canadian, women-led company specializing in sustainable, plastic-free hair care. Their shampoo and conditioner bars are vegan, paraben-free, and pH-balanced, reducing plastic waste while promoting healthy hair. Handmade in Edmonton, they emphasize ethical production and zero-waste practices. Discover the brand at www.jack59.ca 

Enjoy 10% off with the code FRESHPREP10

Every choice counts. Whether you’re making a conscious purchase, sharing your favourite B Corp brand, or encouraging businesses to do better, your actions contribute to a more sustainable future. By supporting B Corps, you’re helping create an economy that benefits everyone—people, planet, and communities.